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Our Response to the apology received from Mr. Riyaaz Amlani CEO of the groups that runs the Social Brand

Nov. 2, 2016

Reproduced verbatim, below, is the apology received from Riyaaz Amlani, CEO of the group that runs the Social brand.  

While we accept the apology in the spirit in which it was tendered, we will continue to monitor the situation in order to ensure that the religious sentiments of all communities are respected in both word and action. The message that the 'Social' group was apparently trying to put forward, certainly did not call for the decor used and could have been conveyed in other ways. This has been pointed out to them.

As indicated in Riyaaz Amlani's message, the offensive material is in the process of being removed.

We thank the Watchdog Foundation and all those who responded, both on social media and in person, to elicit this quick response.  

Press Office
Archdiocese of Bombay

2nd November 2016

Respected Archdiocese of Bombay,

My Name is Riyaaz Amlani, and i am the C.E.O. of the group that runs the Social brand.

I have just learnt that the decor of Goregaon Social has offended the religious sentiments of Catholics.
For this error i offer a complete and unconditional apology on behalf of our group.

Goregaon Social design was meant as a satirical statement against the ever growing trend of overt consumerism and the culture of advertising where people are made to feel inadequate and unhappy unless they buy more and more things.

In no way was there any intent on part social to disrespect or hurt sentiments that are sacred to any community. on the contrary it is call to move away from the pursuit of material things and instead focus on the spiritual pursuits.
The intended message is that money and things cannot buy you happiness.

We have already removed all the imagery that the watchdog organisation considered offensive,
and further commit to ensure that we do all we can to ensure that no ones sentiments are offended.

I once again apologies for any hurt we have caused and accept full responsibility for the same.

If there is anything at all we can do to show our commitment  towards making amends please do let me know.

Yours sincerely
Riyaaz Amlani

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